iChild's audience comprises mums of children 0-11 who are interested in their child's development and education.
The website has news, features, special offers, plus free curriculum-linked activities produced by leading education consultant Godfrey Hall - all dedicated to child development and education. The website also has hundreds of free fun activities to help parents keep their children entertained.
iChild currently receives over 450,000 page impressions from 45,000 visitors per month. This is forecast to grow to 750,000 page impressions from 75,000 visitors in the next 12 months. iChild currently has over 50,000 registered members, a total which is growing at a rate c. 100 a day.
iChild users are very responsive. For instance, Kinder Hotels enjoyed over 1500 click-throughs in a month from their ad and offer. Plus, the iChild audience spends, on average, over 8 minutes on the website each visit, enjoying the high quality content and the hundreds of excellent free activities.
There are different age channels on iChild:
0-12 months, 1-3 years, 3-5 years, 5-7 years & 7-11 years.
Marketing opportunities include:
- Advertising
- Advertorials
- Sponsored Activity Section
- Special Offers
- Email Newsletter feature
- Surveys
Visit the iChild website here
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