iChild's audience comprises mums of children 0-11 who are interested in their child's development and education.
The website has news, features, special offers, plus free curriculum-linked activities produced by leading education consultants - all dedicated to child development and education. The website also has hundreds of free fun activities to help parents keep their children entertained.
iChild currently receives over 800,000 page impressions from 100,000 visitors per month. This is forecast to grow to 1.2 million page impressions from 150,000 visitors in the next 12 months. iChild currently has over 125,000 registered members, a total which is growing at a rate c. 300 a day.
iChild users are very responsive. For instance, Kinder Hotels enjoyed over 1500 click-throughs in a month from their ad and offer. Plus, the iChild audience spends, on average, over 8 minutes on the website each visit, enjoying the high quality content and the hundreds of excellent free activities.
There are different age channels on iChild:
0-12 months, 1-3 years, 3-5 years, 5-7 years & 7-11 years.
Marketing opportunities include:
- Advertising
- Advertorials
- Sponsored Activity Section
- Special Offers
- Email Newsletter feature
- Surveys
Visit the iChild website here
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Peppa Pig Month a great success through nurseries and iChild.co.uk
We recently developed 'Peppa Pig Month'’ with E1 Entertainment which ran as an integrated offline and online campaign. Read more -
F&C Investments extends iChild activity for a further two years
F&C launched the first UK investment trust in 1868 and has now signed for a further two years with iChild.co.uk. Read more -
BBC 3rd & Bird promotes to families through 8,000 nurseries
Family & Education recruited 8,000 nurseries and pre-schools to take part in activity to raise awareness of BBC 3rd & Bird. Read more -
La Jolie Ronde extends iChild activity into fourth year
Leading primary language specialist La Jolie Ronde has recently extended it's sponsored section activity on iChild.co.uk for a fourth year. Read more -
One Million Children Outdoors Campaign
Natural England aims to get One Million Children Outdoors in the next three years, letting children and families reconnect with the natural world. Read more

