The NCT helps over a million mums and dads each year through pregnancy, birth and the early years of parenthood. The NCT offers antenatal and postnatal courses, local support and reliable information to help all parents.

Family & Education has run brand promotions through National Childbirth Trust (NCT) groups across the UK.

We devised and ran The New Vauxhall Meriva Tour which has visited 200 NCT events with the car, allowing local Vauxhall retailers to demonstrate the family benefits of the Meriva to new mums. As a test drive incentive we produced a family goody bag which contained lots of family items including a nursery rhyme CD album, colouring in books, Peppa Pig Crayons and lots more goodies which we sourced from partner companies.

Also, we developed the Tetley Redbush Ranger programme; ambassadors who toured NCT groups serving up Redbush to new mums and providing information on the history and health benefits of the brand.

Other opportunities for promotion with the NCT include sponsorship of the annual Cheeky Monkey Tea Parties, plus advertising through the member magazine New Gen (82,000), eGen newsletters (40,000), plus branch newsletters (80,000) and e-newsletters (over 300,000).