The NCT helps over a million mums and dads each year through pregnancy, birth and the early years of parenthood. The NCT offers antenatal and postnatal courses, local support and reliable information to help all parents.
The new online NCT marketplace is promoted to over one million new parents each year with offers relevant to pregnancy and early parenting. Pregnant & new mums are driven to the special marketplace section of the NCT website through the many NCT channels. 90,000 unique users per month already use the NCT website, and a link on every page promotes the new special offers section. Promotion also comes through Bumps & Babies magazine (570,000 circulation per year), New Gen magazine (82,000), eGen newsletters (40,000), branch newsletters (80,000) and all external advertising and e-newsletters (over 300,000).
If you are targeting pregnant or new mums, then you cannot afford to miss out on advertising on the new website. You will receive an advert that can click through to an advertorial page or an online voucher the NCT website, or straight to your website.
Offers can include money off next purchase, a free prize draw, 2-for-1, free offers, or indeed any special offer. You will be able to change or update your offer each month.
The response rates to offers are excellent. As an example, Simple launched a free prize draw to win a year's supply of Simple baby products, and has achieved a response rate of 12% of all website visitors.
Contact us if you would like to advertise on the NCT Marketplace
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