Through a network of 11,000 independent day nurseries and 14,000 state nurseries and pre-schools, we can develop a tailored marketing solution for your brand, allowing you to reach a specific demographic of mums across the UK.

We develop sampling, direct marketing, brand ambassador and word-of mouth campaigns to mums and work with major brands such as Procter & Gamble, BBC, Nick Jr and Chapman Entertainment.

Recent activity has included distribution of 600,000 Roary the Racing Car DVDs to mums of pre-schoolers for Chapman Entertainment.

We also developed a sampling and education programme for Pampers Kandoo.

In the words of the Pampers UK Brand Manager "the campaign delivered brilliantly against its two fold objectives of building strong relationships with nursery managers, while delivering high quality Kandoo products to parents".

Also, Family & Education recruited 8,000 nurseries and pre-schools to take part in activity to raise awareness of BBC's 3rd & Bird.

Nurseries were sent an innovative 'Bird House' together with educational RSPB activities, finger puppets and a colourful poster. There was also a DVD with song sheets to allow nurseries to run sing-along 3rd & Bird musicals! Colourful take home postcards were handed to parents, promoting the new website.

The activity was also supported with advertising and promotion on iChild.co.uk. Over 320,000 children and their families participated in this activity. 93% stated that the activity was 'excellent' or 'good'.